L’impatto dell’arte

L’impatto dell’arte

The impact of the Art. Research on contemporary Art and business strategies, a volume edited by Giulia Pordd and published by Post Media Books, maps possible scenarios to jump-start the Art sector and the economy, through the voice of 21 authors.

The impact of new technologies on cultural organisations requires the adoption of a languageand a range of resources to be developed through cooperation with businesses; similarly, the economic, social, and political dynamics of companies are in need of undertaking a radical change, by addressing the logic underlying their own strategies.

To invest in culture and artistic research, as well as in technology, represents a strategic asset for companies in need of strengthening their image, role, and competitiveness. This turn is even more crucial in the context of a market increasingly complex and receptive to social and ethical responsibilities as well as to the actual impact of products and services on the community and on the environment.

The volume includes the contributions of:

  • Giampaolo Paci, Director of Paci Contemporary, Brescia;
  • Elisabetta Barisoni, Head of Ca’ Pesaro Museum, Galleria Internazionale d’Arte Moderna;
  • Federica Minio, Lawyer at Morri Rossetti e Associati, Milan;
  • Giorgio Fasol, Collezione Agi Verona;
  • Sergio Buttiglieri, Style Director of Sanlorenzo Spa – Yacht Division;
  • Riccardo Bisazza, President of Orsoni Venezia 1888;
  • Valentina Spagnuolo, External Relations Manager at Art Forum Würth Capena, Rome;
  • Decio G.R. Carugati, Journalist, historian and design critic;
  • Paolo Giulierini, Director of MANN – National Archaeological Museum, Naples;
  • Lorenzo Uggeri, Founder of Kooness;
  • Nicola Maggi, Founder of the Tiffany Collection;

The volume includes the contributions of:

  • Luisa Catucci, Founder of Luisa Catucci Gallery, Berlin;
  • Claudio Bocci, Federculture;
  • Alberto Cavalli, Director of Michelangelo Foundation for Creativity and Craftsmanship;
  • Luisella Molina, Director of Spinola Banna Foundation for Art;
  • Paolo Fresu, Musician and Artistic Director of Time in Jazz;
  • Nicola Tedeschi, Head of Corporate Sustainability and Responsibility, Cattolica Assicurazioni Group;
  • Agostina Zwilling, Artist and Founder of Italian Felt Academy;
  • Mario Calderini, Full Professor, School of Management, Politecnico di Milano and Director of Tiresia Research Center for Impact Finance and Innovation;
  • Mauro Del Barba, President of Assobenefit;
  • Massimo Biava, Cardelli & Fontana Gallery;
  • Mirco Marchelli, Artist.

Cover design: “An echo of flowers, 2020”, Mirco Marchelli. 

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